Contracts Advance

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Branding

Illustration

Brief

Rebranding a public sector bid consolidation platform. Creating a simple icon. Focusing on the friendly USP of this organisation. Followed by developing an illustration that helps add character and personality and communicate what it is that they offer. 'One world of work'.

Solution

Creating a monogram that communicates the consolidation and the 'community world' something that is versatile and can be used to help communicate sub-brands. Using a soft, calm and friendly colour pallet. The illustation developed using the seperate countries for the key different industries that their 'world' contains.