White Hart
_
Branding
Brief
Work done whilst working at adozeneggs.co.uk
Extending the brand for various print applications for the public house ‘White Hart’, Loughborough. Part of the Benjamin Pimlico network. Working with the larger brand's visual elements and style designed by the dozen eggs team.
Solution
A logo development. Aiming to inject more of a personal and organic feel, the design of the stag and typeface was manually traced of the original design, intentionally ‘erratically’ then converted digitally and tweaked. Giving a more personal look to the traditional Pub and linking to the Benjamin Pimlico brand. Using the same technique used to create the design for the Benjamin Pimlico logo. The business cards were designed to show the range of exciting colour pallet of the brand.
