White Tiger Expeditions

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Branding

Brief

Craft a logo for an new enterprise. An extreme expedition company that works primarily in Nepal and Central Asia. aiming to create an icon that can eventually stand alone and be recognised. 

Solution

Focusing on developing imagery that intelligently, avoiding expected and cliche imagery, communicates adventure and location. A variety of devices are happening in the icon, the 'W' pointing east, reading as an 'E'. The negative space of the 'E' creating the perfect point for the compass needle. Typeface developed is to be strong and powerful yet with a hint of a friendly touch.